Camper: The Philosophy

I define the camper philosophy as breaking out of our banal excuse of an existence. Here's my take.

Philosophy One

Are you already afraid? By now, you should feel the whimsical tendency to kick the pallid, angst-filled conformist sitting next to you in the train, reading Financial Times on a soppy Sunday morning. To fully embrace the Camper aesthetic, you need to be a more than a rebel. First and foremost, you are in the wrong place. You should be on the train, not in the bloody cabin. You owe no one an apology, so what is stopping you from taking a leak in someone’s gas tank? Be totally prepared. The air you breathe frees you, gives you the liberty to push yourself to the brink of insanity. Crazy is not about almost going mad, leave that to the weak maggots. It is lung bursting, full-on masochistic freedom that fuels you. When you are ready, yank off the chain. Then sound the alarm and awaken the rest of the free world.

Philosophy Two

When you buy a Camper shoe, you are not buying a fashion item. You are buying into a philosophy. We are not a brand. Brands are for insecure, glory seeking textbook nerds who think they own the world. You are the world. You do not embrace society; live your fantasies on the street. Where there is strife, there is Camper. Take note. Guts? Check. Foolhardiness? Check. Subversivism? Check. All right, you are ready to rock and roll. Yank off the chain, and be what you can be.